Tradewinds was founded in 1997 with the objective of connecting flower buyers directly with flower farmers in order to get the freshest and highest quality flowers to market more quickly. Over these 25 years, we have invested in people and technology and relationships to provide our member and farm partners with the most efficient way to find, buy, sell and transport flowers. We are fanatical about growing flower consumption in North America and do our best to help deliver quality flowers and good prices, with the ultimate goal of ensuring that the end consumer is happy.
Frank is our fearless founder. He is also our chief innovator, solution finder, and freight wonder. With over 30 years of experience in all facets of the industry, he is a wellspring of knowledge and focused on helping our members and farms thrive.
Favorite Flower? While it’s hard to play favorites, Frank has a strong affinity for the Free Spirit rose.
Jennifer likes to get things done and moving forward. She oversees accounting and is your resource for the website catalog and member portals.
Favorite Flower? Her spirit flower is a Cloni Pon Pon ranunculus for its unusual colors and ruffled elegance.
Carla’s job description really should be “mil usos” which means “does everything” but her specialty is e-commerce. She is there to assist you with all things related to Cut Flower Trader and Florist Retail Direct.
Favorite Flower? Born and raised in southern California, Carla loves the Starfighter Oriental lily because it reminds her of starfish and the ocean.
Paul is the master locator and buyer. He knows the farms intimately, can pull flowers out of a hat, and will guide you through the process of getting started with the Tradewinds program.
Favorite Flower? When not at work, Paul dabbles in peonies and has a great respect for the Minuet peony whose size is a shear wonder.
Pablo has been involved in flower shipping for 22 years and 30+ years in freight forwarding. From Australia to Quito to Miami and back to Quito, Pablo has seen and done it all.
Favorite Flower? Although Gertrud Stein said "A rose is a rose, is rose", nothing could be further from the truth in Pablo’s view. He loves their versatility and beauty.
Berenice is our accounting manager extraordinaire. She is the go-to for any questions regarding your statements and payments.
Favorite Flower? If you want to see a big smile on Bere, bring her a bouquet of her favorite lilac blush hydrangeas and you won’t be disappointed.
Alejandra wears many hats in our office and is an administrative wonder. She can help you with invoices, statements, Cut Flower Trader, and just about anything.
Favorite Flower? With Alejandra, you can’t go wrong with purple and Ocean Song roses in pale lavender hit her soft spot.
George is our logistics man. He is on the ground, able to help you with any of your logistical needs. Have a question about where your boxes or a special request - reach out to George.
Favorite Flower? George admires the pincushion protea for its unique structure and other worldliness.
Vanessa has experience in every facet of the flower industry working in sales and procurement for over 20 years. There's not much that she doesn't know or can't find. Consider her a part of your team.
Favorite Flower? The Matthiola incana has been a favorite because of its delicious scent but Vanessa does really love Antique Hydrangeas as well.